PRIVACY NOTICE
BUTTON Ltd
Last updated: 20 October 2026
1. Introduction
BUTTON Ltd respects your privacy and is committed to handling personal information responsibly.
This Privacy Notice explains how we collect, use, store and protect personal information when you visit our websites, sign up for updates, express an interest in BUTTON Journeys, or contact us.
This notice applies to our websites, including:
In this notice, “BUTTON”, “we”, “us” and “our” refer to BUTTON Ltd.
Please read this notice carefully to understand how we handle your information and what rights you may have under applicable data protection law.
2. Who We Are
The company responsible for the personal information described in this notice is:
BUTTON Ltd
Company number: 17283216
Company type: Private limited company
Registered in: England
Registered office
23 Osterley Close
Stevenage
England
SG2 8SN
United Kingdom
Email: buttonhqltd@gmail.com
If you have any questions about this Privacy Notice or how we handle your personal information, please contact us using the email address above.
3. Personal Information We Collect
The information we collect depends on how you interact with BUTTON.
Information you provide
When you sign up for updates or register your interest, we may collect:
Your email address.
Your selected interests, including BUTTON Science & Research, BUTTON Updates & Developments, BUTTON Journeys, Partnerships & Collaboration, and Organisational Enquiries.
Information you include when contacting us or making an enquiry.
Our current signup form requires an email address and allows you to select areas of interest. Other personal information fields may be unavailable or disabled.
If you contact us directly, we may collect your name, email address and the content of your message, together with any other information you choose to provide.
Please avoid sending sensitive personal information unless it is necessary for your enquiry.
Technical information
When you visit our websites, technical information may be processed to deliver, maintain and secure the service. Depending on the website configuration and services in use, this may include your IP address, browser type, device information, pages visited, technical logs and information about how the website is used.
The precise information collected depends on the technologies and settings operating on our websites.
Information from service providers
We may receive information from providers that help us operate our websites and manage email subscriptions, such as subscription status, delivery information and communication preferences.
We aim to collect and use only information that is relevant to the purposes explained in this notice.
4. How We Use Personal Information
We may use personal information to:
Send updates and information you have chosen to receive.
Manage email subscriptions and communication preferences.
Share relevant information about BUTTON and BUTTON Journeys.
Respond to questions, feedback, partnership requests and organisational enquiries.
Operate, maintain and secure our websites.
Identify and resolve technical problems.
Understand and improve our services where appropriate.
Comply with legal obligations.
Establish, exercise or defend legal claims where necessary.
We will not use your information for purposes that are incompatible with those described here without providing further information where required by law.
5. Our Lawful Bases for Processing
UK data protection law requires us to have a lawful basis for processing personal information. The basis depends on the purpose of the processing.
Consent
We may rely on your consent where required, including for electronic marketing where consent is the appropriate lawful basis.
You can withdraw consent at any time. You can usually unsubscribe from marketing emails using the link included in the message.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Legitimate interests
We may rely on legitimate interests where necessary to operate and secure our websites, respond to business enquiries, maintain our services or prevent misuse.
Where we rely on legitimate interests, we consider the impact on your rights and interests.
You may have the right to object to processing based on legitimate interests, as explained in the section on your rights below.
Legal obligations
We may process personal information where necessary to comply with a legal obligation.
We will use the lawful basis appropriate to the relevant activity and applicable circumstances.
6. Email Updates and Marketing
If you sign up to receive BUTTON communications, we use your email address to send information according to your subscription and preferences.
Communications may include:
BUTTON news and developments.
Science and research updates.
Information about BUTTON Journeys.
Partnership and collaboration opportunities.
Other relevant information about BUTTON.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the message or contacting buttonhqltd@gmail.com.
Unsubscribing from marketing communications does not necessarily prevent us from sending essential administrative messages where these are appropriate and lawful.
We will handle email marketing in accordance with applicable data protection law and the Privacy and Electronic Communications Regulations (PECR).
7. Mailchimp
We use Mailchimp to manage email subscriptions and communications.
When you submit our signup form, Mailchimp may process the information you provide, including your email address, selected interests, subscription status and communication preferences.
Mailchimp may also process technical information associated with its forms and email services, depending on the features and settings enabled.
We use Mailchimp to manage subscriptions, organise communications and facilitate email delivery and unsubscribing.
Mailchimp processes information under its applicable terms and data protection arrangements.
You can read more about Mailchimp's privacy practices here:
https://mailchimp.com/legal/privacy/
Mailchimp may process personal information in countries outside the United Kingdom. International transfers are addressed in the section below.
8. Website Hosting and Domain Services
We use Framer to build and host our websites and Namecheap for domain-related services.
These providers may process technical information when you visit our websites or when their services support the operation of our websites. The information involved depends on the services and settings in use.
We use these providers to make our websites available, manage our domains and support the operation of our online presence.
You can read their privacy information here:
Framer: https://www.framer.com/legal/privacy/
Namecheap: https://www.namecheap.com/legal/general/privacy-policy/
We may use additional service providers if necessary to operate or improve BUTTON. Where providers process personal information on our behalf, we take reasonable steps to ensure appropriate arrangements are in place.
9. Cookies and Similar Technologies
Cookies and similar technologies may be used to make websites function, remember preferences, support security or understand website usage.
The technologies used on our websites depend on the features, integrations and settings enabled.
Some technologies may be strictly necessary for a website to operate. Other cookies or similar technologies, including certain analytics or advertising technologies, may require your consent before they are used.
Where consent is required by law, we will seek it before using the relevant non-essential technologies.
You can manage cookies through available browser settings. Blocking certain cookies may affect the operation of some website features.
If you have questions about cookies or similar technologies used on our websites, contact buttonhqltd@gmail.com.
10. Sharing Personal Information
We may share personal information with service providers where necessary to operate our websites and provide our services.
These providers may include:
Mailchimp, for email subscriptions and communications.
Framer, for website hosting and related website services.
Namecheap, for domain-related services.
We may also disclose personal information where required by law, in response to lawful requests from public authorities, or where necessary to establish, exercise or defend legal claims.
We do not sell personal information to third parties for their own marketing purposes.
11. International Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take the steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place.
The safeguards used depend on the destination, recipient and applicable legal arrangements.
If you would like further information about international transfers relevant to your personal information, contact buttonhqltd@gmail.com.
12. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including any applicable legal, accounting or reporting requirements.
Retention periods depend on the type of information and why we hold it.
For example:
Email subscriptions: information is retained while you remain subscribed and for a reasonable period afterwards where necessary to maintain unsubscribe records, demonstrate compliance or resolve disputes.
Enquiries: messages may be retained for as long as necessary to respond, manage the relationship and maintain appropriate business records.
Technical information: retention depends on the service, security requirements and operational needs.
Legal records: information may be retained for longer where required by law or necessary to establish, exercise or defend legal claims.
We take reasonable steps to delete or anonymise personal information when it is no longer required.
13. Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
We seek to use established service providers and appropriate account and access controls.
However, no website, online service or method of electronic storage or transmission can be guaranteed to be completely secure.
If we become aware of a personal data breach, we will assess the situation and take any action required by applicable law.
14. Your Data Protection Rights
Under UK data protection law, you may have the right to:
Access the personal information we hold about you.
Rectify inaccurate or incomplete information.
Erase personal information in certain circumstances.
Restrict processing in certain circumstances.
Object to certain processing, including direct marketing.
Data portability, where the legal conditions for this right are met.
Withdraw consent, where processing is based on consent.
These rights are subject to legal conditions and exceptions, so not every right applies in every situation.
To exercise your rights, contact buttonhqltd@gmail.com. We may need to verify your identity before responding.
You do not normally have to pay a fee to exercise your rights. We will respond within the period required by applicable law.
Direct marketing
You have the right to object to the use of your personal information for direct marketing at any time.
You can also unsubscribe from marketing emails using the link provided in the relevant message.
15. Children's Privacy
Our websites are not specifically designed to collect personal information from children.
We do not knowingly seek to collect children's personal information where we do not have an appropriate lawful basis or any permissions required by law.
If you believe a child has provided personal information to us inappropriately, contact buttonhqltd@gmail.com so we can review the situation and take appropriate action.
16. External Websites
Our websites may contain links to external websites, services or resources.
If you follow an external link, the provider's own terms and privacy practices will apply.
We are not responsible for the privacy practices or content of third-party websites. We recommend reading their privacy notices before providing personal information.
17. Automated Decision-Making
We do not currently intend to use personal information collected through our website signup form to make solely automated decisions that produce legal or similarly significant effects on individuals.
If our use of automated decision-making or profiling changes in a way that requires additional privacy information, we will update this notice as appropriate.
18. Changes to This Privacy Notice
We may update this Privacy Notice to reflect changes in our services, website technology, data processing practices or legal obligations.
When we make changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this page periodically.
19. Contact Us
If you have questions about this Privacy Notice, how we use your personal information, or wish to exercise your data protection rights, please contact:
BUTTON Ltd
Company number: 17283216
23 Osterley Close
Stevenage
England
SG2 8SN
United Kingdom
Email: buttonhqltd@gmail.com
20. Making a Complaint
If you are concerned about how we have handled your personal information, please contact us first using the details above. We will consider your concern and respond appropriately.
You also have the right to complain to the UK's Information Commissioner's Office (ICO), which oversees data protection matters.
Information Commissioner's Office
The ICO website provides guidance on data protection rights and information about making a complaint.
