TERMS OF USE
BUTTON Ltd
Last updated: 20 October 2026
1. About These Terms
Welcome to BUTTON.
These Terms of Use explain the conditions under which you may access and use our websites and the content and experiences we make available through them.
The websites covered by these terms include:
The websites are operated by BUTTON Ltd, company number 17283216, registered in England.
Registered office:
23 Osterley Close
Stevenage
England
SG2 8SN
United Kingdom
Contact: buttonhqltd@gmail.com
By accessing or using our websites, you agree to comply with these Terms of Use. If you do not agree with them, please do not use the websites.
2. About BUTTON
BUTTON is a human navigation system designed to help people explore their current state, consider what they may need, and identify practical actions they could try.
Our content may include States, Needs, navigation tools, micro-protocols, educational material and information about BUTTON Journeys.
BUTTON provides information and tools intended to support reflection, learning and the exploration of everyday behaviours. The content is not a substitute for professional medical, psychological or other qualified advice.
We may add, change or remove website content and features as the product develops.
3. Who May Use the Websites
You may use our websites only in accordance with these terms and applicable law.
You are responsible for ensuring that your use of the websites is lawful and appropriate to your circumstances.
If you are under 18, you should use the websites with appropriate guidance from a parent, guardian or responsible adult where necessary. Some activities or future services may have additional age requirements.
We may restrict access to parts of our websites where reasonably necessary to protect users, maintain security or comply with legal obligations.
4. Educational Information — Not Medical Advice
BUTTON provides general educational information about human behaviour, everyday actions, internal states and biological processes.
Our content is not intended to:
Diagnose, treat, cure or prevent any medical or mental health condition.
Replace advice from a doctor, psychologist or other qualified professional.
Provide individualised medical or mental health treatment.
Establish your hormone, neurotransmitter or other biological levels from how you feel.
Guarantee a particular physical, psychological or behavioural outcome.
Descriptions of biology and the relationship between actions and human states may be simplified to make information accessible. Individual responses vary, and scientific understanding continues to develop.
If you have concerns about your physical or mental health, consult an appropriately qualified professional. Do not delay or disregard professional advice because of information you encounter through BUTTON.
If you believe you are experiencing a medical emergency, contact the appropriate emergency service.
5. Using BUTTON Tools and Micro-Protocols
BUTTON may offer suggestions involving everyday activities such as movement, breathing, nutrition, recovery, environmental changes and other behavioural inputs.
These suggestions are for general information and exploration. They are not personalised medical instructions.
You are responsible for deciding whether an activity is appropriate for you and for considering your own circumstances, abilities, limitations and safety.
Some activities may not be suitable for everyone. For example, changes to eating patterns, fasting, exercise or stimulant consumption may carry risks for some people, including those with medical conditions, those taking medication, pregnant people or people with a history of eating disorders.
Where an activity could carry a material risk, read the relevant safety information and seek qualified advice when appropriate. Stop an activity if you feel unwell or experience concerning symptoms.
You do not have to follow any suggestion. You should choose only actions that are appropriate for your circumstances.
6. No Guaranteed Results
BUTTON is intended to help you explore possible changes in conditions, behaviour and experience.
We do not guarantee that a particular action will produce a specific state, feeling, biological response, capability or outcome.
People respond differently to the same conditions and activities. Results may depend on many factors, including individual differences, environment, timing and context.
Any examples, suggested pathways or explanations are illustrative and should not be treated as promises of results.
7. Acceptable Use
When using our websites, you agree not to:
Use them for unlawful, fraudulent or harmful purposes.
Attempt to gain unauthorised access to our systems, accounts or data.
Interfere with website security, availability or operation.
Introduce malicious software or other harmful code.
Copy, scrape, reproduce or systematically extract website content in a way that infringes our rights or applicable law.
Use our content to mislead others about medical, scientific or professional claims.
Impersonate another person or misrepresent your relationship with BUTTON.
Use our websites in a way that infringes another person's rights.
We may take reasonable steps to protect our websites and users if we believe these terms have been breached.
8. Intellectual Property
Unless otherwise stated, the BUTTON name, branding, logos, visual designs, written content, navigation structures, graphics, original protocols and other materials made available through our websites belong to BUTTON Ltd or are used with permission.
These materials are protected by applicable intellectual property laws.
You may access and use our publicly available content for your own personal, non-commercial purposes.
Unless we give you written permission or the law allows it, you must not reproduce, republish, distribute, sell, modify, commercially exploit or create derivative works from our materials.
You may share links to our publicly available pages, provided you do so accurately and do not suggest that we endorse you or your activities without permission.
Nothing in these terms transfers ownership of our intellectual property to you.
9. Third-Party Websites and Services
Our websites may contain links to third-party websites, tools or services.
These links are provided for convenience or additional information. We do not control all third-party websites and are not responsible for their content, availability, policies or practices.
Your use of a third-party service may be subject to that provider's own terms and privacy notice.
You should review those terms before using the service or providing personal information.
10. Website Availability and Changes
We aim to keep our websites accessible and useful, but we do not guarantee that they will always be available, uninterrupted, error-free or compatible with every device.
We may update, suspend, withdraw or change website content, features or services where reasonably necessary, including for maintenance, security, operational or product-development reasons.
We will take reasonable care when making changes, but we cannot guarantee that every feature or page will remain available indefinitely.
11. Limitation of Liability
Nothing in these terms excludes or limits liability where it would be unlawful to do so.
This includes liability that cannot lawfully be excluded or limited, such as liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that applicable law does not permit us to exclude.
Subject to the above, we do not accept responsibility for losses arising from your reliance on general information provided through BUTTON where it would be lawful to exclude or limit that responsibility.
We are not responsible for losses caused by circumstances outside our reasonable control, or for third-party websites and services that we do not control.
Where permitted by law, we exclude liability for indirect or consequential losses arising from the use of our websites.
Nothing in this section affects any rights you may have under applicable consumer protection law.
12. Privacy and Personal Information
Your use of our websites is also subject to our Privacy Notice, which explains how we collect and handle personal information.
You can read it here:
Privacy Notice: [Insert link to your Privacy Notice page]
Please review the Privacy Notice to understand how your information may be used and what rights you may have.
13. Changes to These Terms
We may update these Terms of Use from time to time to reflect changes to our websites, services, business operations or legal obligations.
When we make changes, we will update the “Last updated” date at the top of this page.
The revised terms will apply from the date they are published, subject to any legal requirements that apply to the changes.
We encourage you to review this page periodically.
14. Governing Law
These terms are governed by the laws of England and Wales, subject to any mandatory consumer protection laws that apply to you.
If you are a consumer, you may have legal rights to bring proceedings in the courts of the part of the United Kingdom where you live. Nothing in these terms removes any rights you may have under applicable law.
15. Contact Us
If you have questions about these Terms of Use or the use of our websites, please contact:
BUTTON Ltd
Company number: 17283216
23 Osterley Close
Stevenage
England
SG2 8SN
United Kingdom
Email: buttonhqltd@gmail.com
